The Podcast
MyMusic
Graham Coath in conversation with musicians about the craft, the stories, and the moments that changed their path.
6
Years of interviews
650+
Artists & musicians
1
Consistent lesson
Latest Episode
What musicians taught me
Six years of conversations.
One unavoidable truth.
Every artist I've spoken to — signed or unsigned, touring or bedroom, celebrated or quietly brilliant — has wrestled with the same problem. Not talent. Not timing. Visibility.
The musicians who last are rarely the most technically gifted in the room. They're the ones who learned how to show up with clarity and confidence. They developed a point of view. They became findable before they became famous.
"The ones who disappear don't run out of talent. They run out of visibility."
After six years and more than 650 conversations, I realised I was hearing the same story told from a hundred different stages — and that it wasn't just a music problem. It's a business problem. A professional problem. A you-sitting-at-your-desk-wondering-why-no-one-knows-you-exist problem.
That's what A Better Way Of Life is built around. The Human Algorithm. The conversation between who you are and how the world sees you.
The lessons
01
Clarity beats volume
The artists people remember aren't the loudest. They're the most specific. They know exactly what they stand for — and they repeat it without apology.
02
Showing up is the strategy
Consistency compounds. Every musician who built a real audience did so by releasing, performing, posting — not by waiting for the perfect moment.
03
Confidence is learned
Not a single artist I've interviewed started confident. Confidence arrived after they committed to being visible. The stage comes before the swagger.
04
Authenticity isn't optional
Audiences are sophisticated. They can smell performance. The musicians who connect most deeply are the ones willing to be genuinely themselves — online and off.
05
The right people over the most people
A small devoted audience beats a passive large one every time. Build for the people who actually care, not the algorithm's idea of what's popular.
A Better Way Of Life
Where musicians' wisdom meets business reality
A Better Way Of Life is the community where Graham works with business owners, professionals, and founders who are brilliant at what they do — but invisible to the people who need them.
LinkedIn Visibility
The Human Algorithm
Content with Clarity
Showing Up Consistently
Live Events
A Better Way
Of Life abetterwayoflife.co.uk
Of Life abetterwayoflife.co.uk
About the host
Graham Coath
Why I started My Music
I've been in bands since I was 14 and, in the 90s, ended up signed — to a band hardly anyone has heard of. I've worked in radio, run a club night in London and done my share of "normal" jobs too.
In 2020 I stepped away from a COO role in EdTech to reconnect with people and real conversations. I started my own social media business and set out to make the kind of content I actually wanted to hear.
Tired of throwaway interviews, I launched a podcast recorded on video — streaming to YouTube and LinkedIn, and available on Spotify to watch or listen. No celebrity. No PR polish. Just musicians and their stories.
After six years of interviews, I realised those conversations had been quietly building something else: a framework for how any person or business can become genuinely visible, not just louder. That became A Better Way Of Life.
Graham Coath — host & founder
The Trust Gap
24 July 2025
Orangebox Showroom, 250 City Road
The Energy Crisis
21 August 2025
Orangebox Showroom, 250 City Road
The Decision Problem
11 September 2025
Orangebox Showroom, 250 City Road