Conversations with musicians

MyMusic

Graham Coath in conversation with the musicians shaping today's music scene — the craft, the stories, and the moments that changed their path.

Spotify Apple Podcasts YouTube Be a Guest
Follow & rate

Help more people find MyMusic on Spotify

Spotify makes following and rating a little harder than it should be, so this gives listeners a quick nudge at the point they are already listening.

Open MyMusic on Spotify

Note: Spotify does not allow websites to trigger Follow or Rate directly, so this opens the show in Spotify and shows people what to do next.

1
Tap FollowOpen the show in Spotify and hit the Follow button so new episodes appear for you.
2
Listen to an episodeSpotify may only show the rating option once you have listened to part of the show.
3
Leave a ratingOn the show page, tap the rating option or three dots, then choose a star rating.
0
Years of interviews
0
Artists & musicians
0
Consistent lesson
Latest Episode
Be a Guest on MyMusic

Every artist has a story.

Whether you're releasing your first single, touring internationally or quietly building something special, MyMusic is about the conversations behind the songs.

No PR script. No rapid-fire questions. No awkward interview performance. Just a proper conversation about the music you make, the road that brought you here, and the bits people usually miss.

Apply to appear: tell us about your music, your story and what you would like to discuss.
For artists and bands: share your music, story and creative journey.
For labels and teams: send artists straight here when they would suit a longer-form conversation.
What musicians taught me

Six years of conversations.
One unavoidable truth.

Every artist I've spoken to — signed or unsigned, touring or bedroom, celebrated or quietly brilliant — has wrestled with the same problem. Not talent. Not timing. Visibility.

The musicians who last are rarely the most technically gifted in the room. They're the ones who learned how to show up with clarity and confidence. They developed a point of view. They became findable before they became famous.

"The ones who disappear don't run out of talent. They run out of visibility."

After six years and more than 650 conversations, I realised I was hearing the same story told from a hundred different stages — and that it wasn't just a music problem. It's a business problem. A professional problem. A you-sitting-at-your-desk-wondering-why-no-one-knows-you-exist problem.

That's what A Better Way Of Life is built around. The Human Algorithm. The conversation between who you are and how the world sees you.

The lessons
01

Clarity beats volume

The artists people remember aren't the loudest. They're the most specific. They know exactly what they stand for — and they repeat it without apology.

02

Showing up is the strategy

Consistency compounds. Every musician who built a real audience did so by releasing, performing, posting — not by waiting for the perfect moment.

03

Confidence is learned

Not a single artist I've interviewed started confident. Confidence arrived after they committed to being visible. The stage comes before the swagger.

04

Authenticity isn't optional

Audiences are sophisticated. They can smell performance. The musicians who connect most deeply are the ones willing to be genuinely themselves — online and off.

05

The right people over the most people

A small devoted audience beats a passive large one every time. Build for the people who actually care, not the algorithm's idea of what's popular.

A Better Way Of Life

Where musicians' wisdom meets business reality

A Better Way Of Life is the community where Graham works with business owners, professionals, and founders who are brilliant at what they do — but invisible to the people who need them.

LinkedIn Visibility The Human Algorithm Content with Clarity Showing Up Consistently Live Events
A Better Way Of Life Visit A Better Way Of Life →
About the host

Graham Coath

Why I started My Music

I've been in bands since I was 14 and, in the 90s, ended up signed — to a band hardly anyone has heard of. I've worked in radio, run a club night in London and done my share of "normal" jobs too.

In 2020 I stepped away from a COO role in EdTech to reconnect with people and real conversations. I started my own social media business and set out to make the kind of content I actually wanted to hear.

Tired of throwaway interviews, I launched a podcast recorded on video — streaming to YouTube and LinkedIn, and available on Spotify to watch or listen. No celebrity. No PR polish. Just musicians and their stories.

After six years of interviews, I realised those conversations had been quietly building something else: a framework for how any person or business can become genuinely visible, not just louder. That became A Better Way Of Life.

Graham Coath — host of My Music podcast
Graham Coath — host & founder
Live Events
London Leadership Series
The Trust Gap 24 July 2025
Orangebox Showroom, 250 City Road
The Energy Crisis 21 August 2025
Orangebox Showroom, 250 City Road
The Decision Problem 11 September 2025
Orangebox Showroom, 250 City Road
Book Your Place
What music PR teams say

Why artists are sent to MyMusic

Real feedback from the people helping artists get heard.